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Partner Day in Sofia gathered over 60 industry professionals

Technology, people, and conversations that matter

More than 60 professionals from the security sector gathered on June 26 at the Vertigo Business Building for this year’s Partner Day – the biggest summer B2B event in the industry.

The focus wasn’t only on new technologies, but also on understanding the needs of installers and enabling direct experience-sharing with manufacturers. The feedback from attendees was overwhelmingly positive, and one comment stood out:

“Finally someone who speaks simply, clearly, and about real on-site problems.”

During the event, industry innovations were presented, and attendees had the opportunity to hear insightful talks from our esteemed partners, such as Filip Radenovski from Ajax, who shared practical insights and answered numerous questions from the audience.

A special highlight was the new 2025 product catalog, featuring over 1,000 carefully selected items – the very best of security technology in one place.

Alongside learning and networking, there was time for fun too – participants tested their knowledge in an interactive quiz, with the top performers winning valuable prizes. And no one left empty-handed: every attending company received a security camera as a token of appreciation for their trust.

Because we truly care about our partners – and we make sure to show it.

📸 Take a look at the event atmosphere:

A big thank-you to all our partners for joining us – see you soon at the next events across the region!

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